Wal-mart and dell Assignment Example | Topics and Well Written Essays - 500 words

Wal-mart and dell - Assignment Example Due to his entrepreneurial skills and leadership vision, Dell has remained a leader in the industry, only to be surpassed by Hewlett Packard through a combination of selling strategies of retail and direct sales. In this regard, since the corporate culture for Dell was to sell their products through direct selling and through the Internet, it needs the expertise of Michael Dell in the implementation of a new strategy selling PCs through retail. An organizational culture is the integrated pattern of organization behavior and norms which are considered one of the bases for decision making. Since Dell had been originally known for its direct selling strategy, using Wal-Mart as a marketing chain for selling their products through retail needs revising the organizational culture to reflect the change in strategy. A new organizational culture is needed once critical components such as goals and objectives, strategies for products and services, target market, are changed. The organizational elements like strategy, structure, systems and cultural orientations must always be compatible with the existing culture through which a shift in strategic direction is to be implemented. Retail partners, such as Wal-Mart and Costco, have certain marketing strategies that should be consistent with Dell’s mission, vision and goals. Strategic change like shifts in various management processes, reward and information systems, reporting relationships, people’s skills and competencies, and, in Dell’s case, in selling strategies, should create a better match with existing organizational cultures, not only of Dell, but with Wal-Mart and Costco, as well. By shifting into retail selling, as successfully implemented by Wal-Mart and Costco, Dell needs to share implementing strategies which are consistent and collaborative with the retail chains. All other marketing functions, advertising,